The Fact News Service
Chandigarh, September 9
Nicobar, the lifestyle brand that seamlessly blends modern design with Indian sensibilities, has opened its doors in Chandigarh, under its strategy to foray outside the metro cities. To celebrate this milestone, Nicobar presented ‘Unravel the Moment’ in collaboration with Diageo’s The Singleton Social (TSS). This exclusive event offered an intimate and immersive experience for the guests to connect with Nicobar’s journey as a brand and also understand the unique concept of The Singleton Social x Nicobar (TSSxNB).
About the Event – ‘Unravel the Moment’: At Nicobar, the belief is that it’s not just the journey or the destination that defines one’s experiences, but the string of moments in between. These are the moments that shape memories, which become truly unforgettable. In line with this the evening brought Nicobar’s founders, Raul Rai and Simran Lal, together with special guest Gul Panag, to share personal stories of those pivotal moments that have defined their journeys. The guests listened with rapt attention to the interaction the trio engaged in.
The Singleton Social x Nicobar Collaboration: This event also marked the continuation of Nicobar’s collaboration with Diageo to build The Singleton Social x Nicobar (TSSxNB), a brand born out of a shared vision to create meaningful experiences to showcase what both the brands stand for. Under TSSxNB events are held that merge art, culture, and culinary delights with the philosophy of cherishing ‘The Single Moment’ with Diageo’s Singleton. This collaboration goes beyond a simple partnership; it represents a cultural movement focused on fostering genuine connections and celebrating the richness of people to people interactions. It’s about crafting moments that bring people together in meaningful ways, all the while respecting the originality and authenticity that define Nicobar’s creative journey.
Nicobar’s Journey into Chandigarh: Nicobar’s expansion into Chandigarh reflects the brand’s commitment to finding new homes in cities that embody the spirit of modern India. Amongst the first few locations outside the metros, Chandigarh represents a new chapter in Nicobar’s growth, bringing its unique blend of design and storytelling closer to its audience through an in-store experience in its 20th store!
An Immersive Evening: Attendees of ‘Unravel the Moment’ engaged in enriching conversations and were also left spellbound by a thoughtfully curated audio-visual journey. The evening’s ambience was enhanced by Lush Lata, a DJ and producer known for her eclectic mixes that blend global sounds with Indian roots, creating a soundscape that complements the theme of travel and exploration. Additionally, District India, a creative collective celebrated for its innovative visual storytelling, showcased an exclusive series of visual installations that brought to life the essence of single moments captured through journeys across the Indian Ocean.
A New Era of Retail Experiences: Nicobar continues to build its identity through immersive retail experiences that go beyond just shopping. With The Singleton Social x Nicobar, the two brands are designing environments that allow for meaningful connections and memorable experiences – an evening like ‘Unravel the Moment’ is just one such example.
Moreover, Nicobar has firmly established itself as a gifting destination. The brand believes that gifts are more than just items exchanged on special occasions; they are a way to express love, preserve memories, and build connections with the people who matter most in our lives. Understanding the nuances of gifting, Nicobar offers a complete gifting solution that caters to every need. Whether customers prefer to curate their selections based on personal tastes or opt for pre-curated options tailored to specific occasions and reasons, Nicobar ensures that the act of gifting is as thoughtful and impactful as it should be.
