AI Creators Face Warning: India Imposes Strict Rules on AI Content

Published on: 12 Feb 2026 at 05:56 PM

Published by: thefactnews

AI Creators Face Warning: India Imposes Strict Rules on AI Content

New Delhi: February 12, 2026

Times ahead look challenging for social media creators using Artificial Intelligence (AI) to generate videos and images. The Indian government announced new regulations to curb deepfakes and misleading information, effective from February 20, 2026.

Key Provisions of New Rules

Mandatory “AI” Label: All AI-generated photos, audio, or videos must carry a clear “AI” label. This aims to help users distinguish real from synthetic content.
3-Hour Takedown Window: Social media platforms (Instagram, Facebook, YouTube) must remove misleading or illegal AI content within 3 hours of receiving complaints.
Privacy Protection: Creating AI videos using someone’s face or voice without permission can now lead to legal trouble. Accounts deliberately hiding information face permanent bans.

Impact on Creators and Platforms

These rules hit hard creators who gained fame through face-swaps or AI voices in reels. Viewers will now instantly know content is machine-generated. For platforms, monitoring millions of posts and acting within 3 hours poses major technical challenges.

In summary, the government’s step secures digital space but reins in AI creators’ freewheeling era.