Beyond the News - FACT Analysis

Woman entrepreneur from Tricity is new “Game-Changer” in the arena of sports, fitness and wellness!

Arshpreet Kaur, Co-Founder
Bogey Sports and TwoZero Twenty Sports Management LLP

From making sports, fitness, health, and wellness more accessible to encouraging fellow women entrepreneurs; Arshpreet Kaur, Co-founder-Bogey Sport & Founder-Bogey Bites has a long list of notable distinctions in her entrepreneurial journey. She believes in creating a level playing field for all the enthusiasts and professionals irrespective of their background and gender, and this motive is reflected in her working style as well as the maxim of her venture Bogey Sport.

Making India a leader:

To make India a leader in Sports and Fitness and to help India achieve the status of a leading Sporting Nation by increasing accessibility and penetration.

“We want to create value and make a difference by enhancing your sporting experience by strengthening the sporting ecosystem and culture and create a level playing field in the industry.”

Arshpreet Kaur, Co-Founder
Bogey Sports and TwoZero Twenty Sports Management LLP

Something for everyone:

There are three equally unique initiatives under the umbrella of Bogey Sports. A one of a kind online sports, fitness, and wellness marketplace Bogey Sport Shopping-a wide range of healthy and nutritious ready-to-eat snacks Bogey Bites and Digital Golfing Platform Bogey Sport App.  

India has always been a sporting nation but with only a few popular sports. Bogey Sport Shopping was started with a vision to make all kinds of sports, fitness, and wellness arenas equally accessible, equally available, and easy to adapt! It is an e-commerce platform with the products, equipment, gears, and clothing accessories of the finest manufacture and leading, trustworthy brands.

With a vision to foster healthy eating habits, Bogey Bites was conceptualized as a brand that offers delicious and healthy ready-to-eat snacks that fit right into an active lifestyle. The range includes breakfast cereals, energy bars, energy bites, Punjab de ladoo energy balls, gluten free cakes and cookies, healthy panjeeri etc. All of the products are available in different flavours and nutrient combos to match different kinds of daily requirements and lifestyle needs.

Bogey Sport is a digital golfing platform that aims to help better connect golfers, coaches, caddies golf courses, associations, tour operators, and other stakeholders. Golfers can track their progress, scores, and data via the app. Golfers can book tours, tournaments, caddies, trainers, and instructors via the app conveniently. Beginners and enthusiasts can avail themselves of the services of coaches, trainers, yoga instructors, dieticians, therapists, and many more specialists via the user-friendly interface of the platform. Users can leave a review and book only the best-rated service providers

As of today, 17% of brands on the Bogey Sport Marketplace are women-led with an aim to bring that to 50% by the end of 2021. This is an exceptional achievement as even today there are only 13% women in the Entrepreneurial sector in India.

– Arshpreet Kaur, Co-Founder
Bogey Sports and 20 Twenty Sports Management LLP


Events and Initiatives:
During the lockdown, Bogey Sport launched the “Walking with You” Initiative to provide aid to the affected caddies in Chandigarh and Panchkula Golf Associations who lost their livelihoods due to Covid. About 500 grocery kits were distributed as a part of this initiative.
In the month of January 2021, Bogey Sport Organized a Basketball Tournament in association with VAELS International School in Chennai. The event was a huge success as the lockdown was opening and garnered huge participation from enthusiastic players.

Eye on the future:
Arhspreet is indeed leading the industry by example and plans to take the international markets by storm during the fiscal year 2021-22. She aims to launch Bogey Sport’s own range of Athleisure and Cricket Gear with the launch of Cricket Tennis Balls in the first half of 2021.