Now Politicians also found catchy phrases and songs in their way into a full-blown social media campaign war on the Internet between the BJP and the Trinamool Congress ahead of the West Bengal assembly elections.
After the Trinamool launched its election slogan “Bangla Nijer Meyekei Chaye“, which translates to “Bengal wants its own daughter”, and pitched Chief Minister Mamata Banerjee in that role, the BJP released a music video on Saturday on the tunes of the popular Italian protest folk song ‘Bella Ciao’, converting it to say “Pishi Jao” which means “Go Away Aunty.”
The Trinamool hit back today by using the viral “Pawri ho rahi hai” trend on Twitter to mock the BJP and shared a photo from a BJP public meeting in Bengal showing empty chairs, with the caption: “Yeh @BJP4Bengal hai. Yeh unki jansabha hai. Aur yahaan inki pawri ho rahi hai! (This is Bengal BJP. This is their public meeting. And they have a party going on.)”