The Fact News Service

Parle-G records highest sale growth in four decades amid lockdown

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The Fact News Service, June 10

One of the leading food brands in India, Parle logged record sales of its Parle-G biscuits in the months of April and May amid the lockdown.  

As per the reports, the company has gained a market share of 5 percent in the highly competitive biscuit segment because of the Parle-G, one of the most consumed biscuits in India.

It is to be noted that Parle-G biscuits are widely distributed amongst the needy by the NGOs amid the lockdown.

Parle Products Senior Category Head Mayank Shah told PTI that Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to the people during the pandemic due to its economic proposition with value package of Rs 2 besides being considered as a good source of glucose.

The growth was phenomenal and Parle was able to increase its market share from 4.5 to 5 percent during the lockdown, he added. “We have not seen such growth in the last 30 to 40 years,” he said.

(With inputs from agencies)

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